Infinity Holding Co SA / Geneva, Switzerland
Family Office
A recently established company with a long-term perspective.
01Preserve
A considered approach to safeguarding family interests and maintaining continuity across generations.
02Structure
A framework for the holding and management of interests, guided by clear governance and long-term priorities.
03Transmit
An intergenerational perspective that places ownership, responsibility and continuity at its centre.
Our perspective
01Ownership with perspective
Family interests bring together different time horizons, responsibilities and expectations. A family office provides a way to consider them as a whole, rather than as unrelated decisions. Infinity aims to favour patient ownership, continuity and thoughtful governance: a long-term ambition, not a claim to an established management track record. This is a statement of perspective, not an offer of asset management or advisory services to outside clients.
02Clarity before complexity
Holding a business interest involves more than a valuation. The rights attached to ownership, the information available to decision-makers and the consequences of change all matter. Clear documentation and an understanding of the underlying enterprise create the conditions for considered decisions. Specific arrangements depend on the relevant companies, their governing documents and applicable law.
03Across generations
An intergenerational outlook connects today’s choices with tomorrow’s responsibilities. It encourages a distinction between short-term pressures and enduring priorities, while leaving room for the next generation to develop its own judgement. Continuity is not immobility: it is the ability to preserve a coherent purpose while businesses, markets and circumstances evolve.
04Discretion and accountability
Discretion protects the private nature of family interests. Accountability gives decisions a clear framework. These ideas are complementary: information should reach the people entitled to receive it, and public statements should remain accurate and proportionate. Infinity’s website therefore separates its corporate identity from public information about other organisations and does not publish unverified financial figures.
Organisation & governance
How a family office is organised
A family office coordinates a family’s wealth interests: business holdings, investments, liquidity, financial information and succession. It connects the owners’ perspective with professional organisation, while remaining distinct from the operating businesses they own.
The framework below is a general model, not the confirmed organisation chart of Infinity Holding Co SA or the Aponte family’s private structure. Some functions may be combined or entrusted to external specialists.
- 01
Family & shareholders
Define wealth objectives, ownership horizons and succession principles. A family council or charter may formalise dialogue; it does not replace the company’s statutory governing bodies.
- 02
Board of directors
Holds responsibility for corporate governance: direction, supervision of management and oversight of the organisation. Its powers follow applicable law, the articles of association and valid delegations.
- 03
Management & investments
Prepares decisions, reviews holdings and risks, and monitors implementation. An investment committee may provide a decision framework where the scale and needs of the organisation justify it.
- 04
Finance, control & administration
Coordinates accounting, liquidity, corporate records and consolidated reporting. Separating preparation, authorisation and review of transactions helps reduce errors and conflicts.
- 05
External specialists
Lawyers, tax advisers, auditors, custodian banks and other experts work within defined mandates. Their independence, qualifications and responsibilities should be clearly established.
01One family or several families
A single family office serves one family; a multi-family office serves several. This distinction describes whom the office serves, not a universal legal form. A holding company may own business interests, while a family office coordinates their oversight and other wealth functions: the terms are not interchangeable.
02Establishing a Swiss company
The scope of activity comes before the choice of structure. Establishing a Swiss company limited by shares involves, among other steps, articles of association, the required capital, appointment of governing bodies, a notarised deed and commercial-register entry. Signing powers, accounting arrangements and audit obligations should be reviewed with Swiss professionals; registration is not a financial-services authorisation.
03Defining an investment framework
A written mandate may set objectives, liquidity needs, acceptable risks, decision-making powers and reporting frequency. It distinguishes entrepreneurial holdings from financial investments and provides for conflicts of interest. Infinity-specific portfolio choices and thresholds are not published here.
04Regulation follows the activity
The family-office label does not remove the need for regulatory review. In Switzerland, obligations depend on the activities actually undertaken, the people served and the applicable asset-management rules. Exclusively managing assets of persons connected by family ties is excluded from the scope of FinIA under the statutory conditions; services for third parties require a separate assessment. This page does not assert an Infinity-specific authorisation or exemption.
05Preparing for continuity
Succession requires preparation across share ownership, governance responsibilities, knowledge and decision-making capacity. Records accessible to authorised people, continuity planning and dialogue between generations can reduce dependence on one individual. The Aponte family’s private arrangements are not inferred from MSC’s public history.
